"You smell good" is the ultimate social approval. But for Dr. Bronner's, Social Change > Social Approval. Dr. Bronner's has always meant so much more than soap. Just like 18-in-1 means more than easy cleaning. So we're inviting all of Spaceship Earth to Rewrite the Label, and mean more than what's printed.

copywriting, art direction. Breaking & Entering Crowbar Awards Bronze Winner